Free resources

Short guides on getting customers. Each one takes a few minutes to read.

Cover of Marketing Strategy for Startups

For startup founders

Marketing Strategy for Startups

How to get customers with little awareness and a limited budget: where your customers already look, who they trust, and why one path beats ten.

Cover of Marketing Strategy for Small Businesses

For small business owners

Marketing Strategy for Small Businesses

How to get more customers with repeatable systems: where your customers already look, who they trust, and why one path beats ten.

Cover of Content Strategy for Brick-and-Mortar Businesses

For local businesses

Content Strategy for Brick-and-Mortar Businesses

What to post when you have a front door, and the in-person opportunity most local businesses miss.

Cover of Content Strategy for Real Estate Agents

For real estate agents

Content Strategy for Real Estate Agents

Why expensive listing videos don't bring in clients, and the content that makes you the agent people already trust.